Data Quality is a problem for many. We as company owners and operators make thousands of decisions every day – anywhere from C-Suite to the mailroom – by looking at data that may be in our home-grown or SaaS products, in databases or data warehouses, raw or aggregated to KPIs. As we grow more dependent on data in the modern age, there is a growing need for ensuring that the data we look at is of “some” quality. In this article, we take a 5W1H approach to data quality monitoring.
A century ago, the most valuable resource was oil. Companies rushed to mine the oil, process it, sell it and influence the dependencies on it, ultimately growing the macroeconomy and other industries with the additional mobility gained by consumers. The oil of the 21st century is data.