Bad data. It sounds simple; it’s just inaccurate data or data that goes to the wrong place, right? Not quite. Even true data can be bad data. It may even be correct in every way— but duplicated or in the wrong field or simply not what you’re looking for. This is indeed bad data. Those small glitches in the system are where huge mistakes can arise. In today’s world that relies so heavily on data, bad data needs to be monitored to prevent it from spiraling into countless financial, operational, and reputational damage.
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