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The State of Data Quality

Data Quality is a problem for many. We as company owners and operators make thousands of decisions every day – anywhere from C-Suite to the mailroom – by looking at data that may be in our home-grown or SaaS products, in databases or data warehouses, raw or aggregated to KPIs. As we grow more dependent on data in the modern age, there is a growing need for ensuring that the data we look at is of “some” quality. In this article, we take a 5W1H approach to data quality monitoring.